Circular in Motion® was selected by the Alliance to End Plastic Waste (AEPW) as a leading startup to help create a plastics recycling business, bringing supply and demand while improving traceability and certification of the renewable and recycled content materials.

The Alliance to End Plastic Waste, through its Plug and Play Tech Center Innovation Program, has selected Circular in Motion, and ten other startups, in their European Batch second round. The Alliance panel members identified Cirinmo.com as a solution and platform that drives and enables change globally toward a more circular economy, creating material value.

The importance of enabling a systemic change for a global problem

The plastics value chain is complex, with many stakeholders and actors involved, formal and informal, public and private, big and small, which interact in a non-transparent and trustworthy ecosystem preventing a different level of needed collaboration to exist. Waste and particularly plastics waste, has had little value to date, as it has not been considered a resource. Therefore, the lack of waste management, collection, and sorting infrastructure to get these plastic waste streams being valued for repurposing, reuse, and recycling is very limited. A systemic change is needed. Globally, 300 million tons of plastics are wasted yearly, which represents an estimated value loss to the economy of US$80-120 billion every year. However, when the entire value chain is taken into account, we can think of three to five times that volume and value loss, that otherwise in a circular economy, will be moving throughout the various value chain stakeholders. This is about to change.

A solution to create global plastics secondary markets and value chains, with traceability and certificates

Circular in Motion® solution provides a platform where operators from the entire value chain can operate and run the full commercial cycle, from buying to selling renewable and recycled materials, starting with plastics and chemicals. The platform also provides a trustworthy, transparent environment to allow for traceability and proof of the materials’ origin, with digital certificates and provenance, using blockchain technology.

“We are thrilled to join forces with the Alliance to End Plastic Waste and Plug and Play, as Circular in Motion is a solution that is strongly aligned with the Alliance’s objectives and interests, fostering connectivity along the value chain for trusted sustainable and circular traceable business realization,” says Circular in Motion co-founder Samuel Martínez. “We are increasing the value for recycled materials while helping to create a transparent liquid secondary renewable raw material market by bridging supply and demand. We consider all value chain stakeholders, from municipalities and public authorities through to waste management, recycling, plastics producers and processors, and brand owners and retailers, as all have a key role in making circularity a reality,” adds Samuel Martinez.

About The Alliance to End Plastic Waste & Plug and Play Program